Sonae Sierra planned an expansion of Centro Colombo, adding 17,000 m² of retail space and a redesigned food court conceived as a social and commercial hub. We were commissioned to brand this third-generation F&B concept for stakeholder presentation, creating a bold, playful logo system inspired by the architectural plan. Clean, diagrammatic shapes defined five distinct dining zones, supported by five secondary logos that added flexibility while maintaining a cohesive identity.

While the retail expansion was postponed due to the pandemic, it remains part of the long-term vision. The office component is currently under construction and scheduled to open soon, with the remaining phases to follow.