Emilia District in Parma was conceived as a major retail destination through a 50/50 joint venture between Sonae Sierra and Impresa Pizzarotti. The concept encompassed 74,000 m² of gross leasable area across 170 retail units, integrating a modern shopping centre, retail park, and public spaces to create a vibrant urban hub.

The architecture and environmental graphics were designed to respond to the cultural context, creating a sense of place and connecting visitors to the spirit of the region.