The Cellar is a new American eatery & wine bar with microbrews on tap, outdoor dining & onsite cheese shop located in San Clemente, Orange County. They needed a packaging design to promote, protect and prolong their fair trade chocolate chip cookies. Packaging is a major deal maker, or breaker, in consumer purchase decisions. It should be considered as an investment in product desirability, as well as an opportunity to secure a place in the hearts and minds of consumers.