It is designed to be the world’s most sustainable eco-city and relies entirely on renewable energy. Masdar City keeps growing and continues to add new businesses, schools, restaurants and apartments creating the diversity of any major, modern city.
The lack of site signage at the Podium was causing confusion and frustration. Once you arrived – by car or using the automated Personal Rapid Transit (PRT) system – a variety of signs were poorly placed making it difficult for people to navigate.
The objective for the new signage and wayfinding consisted in directing people to their destination in a seamless and pain-free way.